CATEGORIES
(Click here to download the Entry Kit)

Media Excellence

Media channels are evolving rapidly, changing not just the way creativity manifests, but how it is ideated, planned, built and executed. The Media Excellence categories will showcase the very best work in any given media channel, with one outright winner. Entries can either be a brilliant single piece of work or an amazing campaign. 

Each entry channel requires the following material: 
– Lead image/digital presentation imageJPEG (max file size 15MB) 
– Creative work in JPEG/PDF format (max file size 15MB) 

Please note any additional compulsory material, highly recommended and optional criteria for each category

• Social Media
• Video
• Best Brand Experience
• Integrated
• Out of Home
• Print/Sponsorship
• Best Use of Sound

Verticals

The Vertical categories have been a staple of the Campaign BIG Awards in the U.K. for decades. Being able to showcase the best work from each sector side by side, regardless of media used, is a great thing, so we’re bringing them over to our U.S. program.

Please judge the ideas regardless of their media type, but consider how media type, use of emerging technologies for integrated strategy impact the campaign execution.

• Automotive
• Non-profit
• Consumer Packaged Goods
• Entertainment
• Retail/D2C
• B2B
• Tech
• Travel & Hospitality
• Health

Creative Excellence

The Creative Excellence categories showcase how agencies are pushing creative output for their clients. Please note: The eligibility period for Consistent Creative Excellence is extended as the relationship must be established for a minimum of three years. 

– Criteria considered during the judging will predominantly be the idea and execution.
– Campaign entries must consist of a minimum of three executions. 

• Best Brand Film or Series
• Best Purpose Driven Campaign
• Best Influencer Campaign
• Best Idea that Taps into Culture

Grand Prix
*Not for entry

• Best Campaign
• Campaign Big Awards Agency of the Year